Carina Gous

Strategic Advisor
Bonnievale Wines
Carina Gous, the strategic advisor at Bonnievale Wines, has always had an appreciation for winemaking having grown up on a farm in the Keisie valley near Montagu. Holding an MSC and an MBA, as well as being a chemist by training, Gous has taken her knowledge and love of wine and embarked on a career in wine marketing and international business consultancy.

Gous previously served as head of Distell’s marketing and brand division, culminating her recognition as one of South Africa’s leading wine marketing experts. 

What does a day in your life look like?

In a nutshell – busy and diverse. Currently, I work in marketing and international wine business, so my days are filled with brand building activities from brand positioning workshops to packaging design as well as international business discussions and frankly chasing sales! No two days are the same, which I really enjoy.

What made you choose a career in the wine industry? What inspired you to pursue a career as a wine industry specialist?

I grew up on a grape and fruit farm close to Montagu, so I guess it was always in my blood. It is hard to explain but once you start discovering the interesting and complex world of wine, it is hard not to get hooked. I was fortunate enough to turn that passion into a career.

Do you think it’s important to have a month dedicated to women?

I think it is important for women to celebrate who they are and to rediscover the strength they have and what they are capable of. To really highlight the contribution of women to society.

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