Our Mission Statement

It was some ten years ago that Roland Seidel bought the wine farm, then known as De Leeuwenjagt, with the intention of not only creating wines of superb quality, but also of enhancing the greater farming community. It is with this holistic viewpoint that the success of the farm has been structured.

It was some 10 years ago that Roland Seidel bought the wine farm, then known as De Leeuwenjagt, with the intention of not only creating wines of superb quality, but also of enhancing the greater farming community. It is with this holistic viewpoint that the success of the farm has been structured.

It is the Seidel-team mission statement to enhance and grow everything and everyone by tapping into the potential that is manifest.

From the terrain, that needed enrichment, to the community that was sadly neglected, the Seidel-team can proudly attest to a successful redefinition of the original farm.

The wines are world recognized and enjoy exposure in over 25 markets. This success is largely due to the spirit of teamwork that Roland Seidel has created within the farming community and amongst his carefully chosen - and hugely insightful - marketing force.

Many of the marketing representatives that work in the tasting room today were sadly neglected and lost to the other vital, but rather mundane functions of the farm such as operating the labeling line, or cleaning the kitchen of the restaurant. Today, these young women enjoy huge exposure at the forefront of the business and are the ambassadors of this estate - the direct link to the customers that visit us. Roland Seidel has created opportunities for many of the tasting room, formerly disadvantaged people, to travel overseas, to attend courses and to manifest great financial rewards for them too.

There are some 15 cottages on the farm which have been the homes for many families working on the farm, over many generations. It has been the work of the Seidel-team that has uplifted these living conditions, planted many trees, and opened a day-care centre for the children of those employed on the farm, and the neighboring farms too. At the crèche, the children receive preparatory education for their schooling careers, breakfast, personal hygiene supervision, organized clinic visits, a warm meal - all financially supported by Roland Seidel and the Seidelberg team.

Housed on the farm is a school - Bergendal Primary School, with Nabeelah Abrahams as its' Headmistress. The school has over 400 learners ranging from Grade 0 - Grade 9. Due to a Trust fund that was established by Roland Seidel, and is supported by some of his colleagues overseas, the school has been totally revamped over the years, culminating in the opening of a Computer lab in November 2007.

Through the initiative of Roland Seidel and the Seidelberg team, many functions are created whereby the learners at the school benefit from exposure, funds that are donated and in return, thrill many audiences with their tremendous singing, dancing and other talents.

Also in the spirit of this holistic approach was the launch of the wine - CECILIA - the brain-child of the winemaker, Cerina de Jongh, whereby R20 of each bottle sold is given directly to the organization STREET SMART. This organization supports the street children in and around the Cape Town area.

Our newly renovated guest Lodges, housed in historic buildings on the farm, are managed and supervised by Maria Fontuin. Maria had to leave school, aged 12 to assist her mother at home. She chose to motivate herself and, with the help of a friend, learnt the English language. Maria worked in the vineyards for many years, close to the earth and in tune with nature.

She is now solely responsible for the incredible farm-warmth and comfort experienced in the guest Lodges on the farm. From her own daily fresh bread in the mornings, to the detail of farm flowers in the room, Maria is skilled in understanding that which nurtures the soul and feeds the body!

The 'enhancement of everything and everybody' is a work in progress. Every member of the Seidelberg team is committed to this mission statement.

Seidelberg Wine Estate
+27.218635200