Range Update

The Laborie brand upgrade and repositioning offers a higher quality extrinsic with more aesthetic appeal, playing on the brands French heritage and the provenance of Paarl.

The packs have been repositioned with stronger luxury cues for greater shelf appeal and positioning against other premium competitors, while creating curiosity with new and current consumers alike. The new crest incorporates the French “fleur de lis” and the pearl which is symbolic of Paarl.

Laborie Wines