With a strategic focus on direct-to-consumer channels and international business development, my six years as an independent wine and spirits consultant (18 years of experience in total) have honed my expertise in CRM management, sales forecasting, and marketing budget oversight. I have successfully established and grown estate-owned wine and spirits clubs, integrating accounting and point-of-sale systems to streamline operations and enhance sales performance.
In the realm of export coordination, I've expanded the reach of unique brands by cultivating new business opportunities and strengthening existing relationships. By leveraging social funnels, email marketing, and dynamic sales calls to action, I have consistently supported direct international sales and ensured exceptional client support throughout the trade show circuit and administrative coordination.