Erica Taylor

South African Sommeliers Association (SASA)
Erica Taylor, head of operations for SASA and marketing assistant at ASI, spearheaded the #SaveSAWine social media campaign during the during Covid pandemic.

Erica Taylor is the head of operations for the South African Sommeliers Association (SASA) and PR and marketing assistant at the Association de la Sommellerie Internationale (ASI).

Erica holds certifications for WSET Level 3, Certified Specialist of Wine (CSW), Wine Judging Academy, and SASA Junior Sommelier. She is currently working on French Wine Scholar through the Wine Scholar Guild. Erica writes about the Cape Town wine scene for Star Wine List. She is an Associate Wine Judge, represents wine producers, and handles PR and digital marketing for brands internationally.

Erica also spearheaded the #SaveSAWine social media campaign during South Africa’s multiple alcohol bans that dramatically affected the wine industry. The #SaveSAWine Facebook Group is now 60 thousand people strong of South African wine lovers worldwide.

 "I joined SASA in 2017, and in 2018 began as the coordinator for Cape Town. Advancing into this role will allow me to contribute fully to helping the association fulfil its mandate of promoting wine service in the country. We will certify more Sommeliers and create more opportunities for new people into the wine industry. We will organize events and competitions as the world is opening back up. We as an organization want to set the standard for service in  South Africa and achieve the highest standards in  hospitality and wine service." Erica Taylor