Helena Melis CWM

As Marketing Manager, Spirits, Wine and Confectionery Buyer at Big Five Duty Free, Johannesburg since 2000 and in the duty-free business environment since 1995, Helena Melis helps to market and promote South African wine and spirits brands to international clientele.

Armed with a master’s degree in Economics and after years of marketing and brand building in association with leading international liquor brands, Helena pursued her twin goals of education and consultancy and has been working in the wine and spirits sector since 2007.

She furthered her studies at the Cape Wine Academy in 2014, completed the diploma course in 2016, enrolled in the CWM programme in 2017, and attained the coveted Wine & Spirit Education Trust (WSET) Level 4 Diploma in Wines and Spirits in February 2022.