Wines of South Africa (WoSA)’s chief executive officer, Siobhan Thompson, was appointed in November 2013. An international marketing specialist, she has experience across various industries, including alcohol, FMC and education.
Prior to her appointment at WoSA, Siobhan had been Distell’s global head of marketing for Amarula and the company’s other liqueur brands since 2010.
She was previously Distell’s group general marketing manager for brandies and cognac, including Bisquit. She also worked for several years marketing the company’s sparkling wines. Before joining Distell in 2001, she was responsible for the UCT Graduate School of Business marketing and public relations.
Her extensive experience includes marketing fast moving consumer goods, as well as cosmetics. She began her working career in market research, first for Research Surveys and then Nielsens.
She holds a B Tech in Marketing and has completed the Manchester Business School’s Advanced Marketing Strategy programme.