Company Background

Women in Wine (Pty) Ltd. is the first wine-producing company owned, controlled and managed by a broad base of women. It opens the portals, for the first time, to a large number of women to participate in the economic fruits of the South African wine industry.

The company was formed by a group of 20 professional women from different backgrounds who share not only a link to the Cape winelands but also the dream of giving women, especially farm workers and their families, a share in the industry.

Eventually 500 vineyard workers will benefit from the Farm Worker Women?s Trust. The main objective of the trust is to empower women through skills development and training.

Products

Women in Wine bore further fruits last year with the launch of its second range of wines at Cape Wine 2008 Show. The Women in Wine range is a premium wine and it includes a Sauvignon blanc and a Cabernet Sauvignon. 

The exixting Eden's Vineyards range was developed by a product development team. A well-known international wine maker and a sensory analyst and one of the founder members of Women in Wine ensured that Eden?s Vineyards over-delivers on price point and is outstanding value for money.

The Eden's Vineyards Chardonnay Chenin Blanc with a touch of Viognier has a crisp and tropical fruity freshness with a lingering finish. Unwooded, this wine is luscious served chilled, and speaks for herself!

Eden?s Vineyards Cabernet Sauvignon Shiraz has a medium yet soft body and a pleasant mouth feel accentuated by blackberry flavours. Dark red and fragrant in the glass, it seductively promises drinking pleasure.

Pink peach in colour, Eden's Vineyards Pinotage Ros? has a delightful nose of rose petals and strawberries. The taste is crisp and refreshing, complicated by pleasant plum and cherry flavours. Intense and inviting - this wine speaks for herself.

Production
Women in Wine established sound relationships with strategic partners among quality suppliers to help us achieve our objectives. One such partnership is with Boland Kelder, who has more than 80 years of winemaking experience and whose wines have received international and national accolades.

Marketing Strategy
Eden's Vineyards has been supplying exclusively to Checkers and Checkers Hypers stores nationwide since Eden?s Vineyards was launched in April 2006. The increased sales the past few months allows Women in Wine to expand distribution. The product will be available at all Spar stores from 1 March 2006.

The brand design and unique corporate ownership have invited highly favourable responses from major retail customers in the United Kingdom. Women in Wine started negotiations with one of the largest supermarket groups in London, UK. The company is committed to continue with the discussions and conclude negotiations with the supermarket group.

Other priority markets include the Netherlands, America and the East.

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