BACKGROUND
This is Die Bergkelder. Founded in 1967, this ‘famous cellar in the mountain’ was the first of its kind in South Africa and is home to some of the Cape’s finest wines.
Die Bergkelder has distinguished itself as an important innovator in the wine industry. In the 1970s, it played a pivotal role in encouraging South Africa’s production of world-class wines by persuading grape-growers to introduce the classic noble varietals to their vineyards such as Chardonnay, Sauvignon Blanc, Cabernet Sauvignon, Cabernet Franc and Merlot. In 1979, The Bergkelder took the lead by introducing maturation of quality wine in small casks of new French oak and in 1998 the unique range of Fleur du Cap Unfiltered wines was launched. Made with minimal human interference allowing the full expression of the grapes, these are elegant wines of great complexity with abundant fruit and flavour showing their true varietal character.
CONSUMER PROPOSITION
Fleur du Cap Unfiltered wines are made in the most natural way possible with minimum human interference, resulting in wines with abundant flavours unique to each varietal and the rich biodiversity of the Cape Floral Kingdom.
DIFFERENTIATOR
Fleur du Cap wines are unfiltered and therefore made in a more natural way, retaining all the good flavours and colours of the grape itself.
ATTRIBUTES
* Perfect time in the Natural Cycle.
* Biodiversity captured in grapes.
PAY-OFF LINE
Wines inspired by Nature.
BTL PLATFORM
Inspired by Nature.
Distinctiveness platform: Fleur du Cap is a stylish wine inspired by the natural beauty and terroir of the Cape.
The ambience: Daytime, sounds of nature, birds (indigenous to the Cape), and the breeze through leaves while people talk and have a good time.
The colours: Ecru, maroon.
Events: Daytime, outdoors or in venues with beautiful natural vistas. Stylish contemporary décor made from lighter woods and other natural materials.
Food: Organic, seasonal food, lighter gourmet fare.
Branded items: Natural earth-tone coloured parasols, neck-tags made from organic seed paper, organic inspired (Carol Boyes) openers and wine racks.
This is a selection of superbly balanced wines set apart by their superior quality and elegance. Handpicked in the vineyard and handcrafted in the cellar with minimal human interference to unlock the natural style inherent in the grapes, each of the wines in the unfiltered range is made of grapes from specific vineyard blocks selected="true"="true" for their superior quality and locality. Through a more traditional approach in the cellar, these wines are not filtered resulting in rich, complex wines that simply abound with fruit and flavour. The Unfiltered range includes Sauvignon Blanc, Chardonnay, Viognier, Semillon, a white blend, Cabernet Sauvignon and Merlot, most of which consistently garner top local and international awards.
FLEUR DU CAP SAUVIGNON BLANC
A highly acclaimed wine showcasing a rich combination of classic gooseberry, asparagus, passion-fruit and mango aromas on the nose while presenting a palate dominated by delicate herbaceous flavours.
FLEUR DU CAP UNFILTERED CHARDONNAY
On the nose, this full-bodied wine displays citrus aromas with hints of vanilla enhanced by layers of ripe tropical fruit, while the fresh palate ends with a pleasantly enduring aftertaste.
FLEUR DU CAP UNFILTERED VIOGNIER
This international trophy winner shows ample peach, apricot and floral aromas that are firm fleshed and delightfully creamy on the palate.
FLEUR DU CAP UNFILTERED SEMILLON
This lightly wooded, full-bodied Semillon has a complex nose of floral aromas backed by grapefruit and lime flavours, with hints of nuts and honey and a background of toasted oak. The palate is infused with peach and honey flavours and ends with a long, lingering aftertaste.