in the vineyard : During November 2009, Rolf Zeitvogel entered the Cellar after an exhausting day in the office checking up on the red noble late harvest, as well as the brandy that was patiently ageing away as he always does. It is here where he got his inspiration of creating edgy new products.
After experimenting with various flavours, Rolf was blown away by the aromas in the Aperitif, reminiscent of his German grandmother's Black Forest Kitchen during the Festive Season. He bottled some as Christmas Gifts for colleagues, family and special friends and was surprised by the positive reaction received. Rolf knew he was onto a winner, but he also realized that this is a drink to be enjoyed year round and that calling it Christmas Liqueur, might hamper sales. The quest was on for the perfect name and when he was trying to explain to a friend how versatile this product is, 'Before and After' was born.